- An advertisers' perspective - on how to achieve an integrated communications strategy.
Andrew Sibley, Head of European of Brand and Advertising, Cisco - Spots, ads, tweets, banners, POS, DM, event, PR... from London to Timbuktu: how to integrate media plans and build strong partnerships.
Rob Stevens, Associate Director, MediaCom - The new value of media and how to approach it...
Michael Iskas, Global Head of Integrated Communications, Aegis - Where do good ideas come from?
Phil Townend, MD, Unruly Media - Insight is all around us - making the most of your assets!
Vicky Cook, Business Director, Business Planning Mindshare - The future of media: live ROI
David Moynihan, Group Planning Director, ZenithOptimedia International - Case studies in strong integrated partnerships and consumer engagements
World Media Group
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